![]() Ideally, a product should fill an existing demand. Product refers to the good or service that your business offers to customers. The first step to marketing is considering what you are marketing. These elements interact with each other and a failure to consider one element may lead to subpar marketing. Elements of the marketing mix include Product, Price, Place, and Promotion – hence the 4 Ps of marketing. ![]() ![]() The 4Ps marketing mix refers to a blend of strategies and practices that drive business and successful promotion. In 1960, Jerome McCarthy of Michigan State University further popularised the concept of the marketing mix in his book and refined those ideas into the 4Ps of marketing we recognise today. In between its first conceptualisation and that article, the concept had caught on. Borden was an advertising professor at Harvard University using the term about 15 years in his lectures before writing an article about it. The marketing mix is a concept first coined by Neil Borden in the 1950s. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |